In travel business, customers, users and organization security (for affiliates, partners, and distribution channels), profiles, configurations as well as rules, are key to track and control the most-important factors in business.
- Users come from all places as they onboard to business platforms by registering with social logins, B2B partner as well as B2E organization websites. In addition to which, they may have multiple roles across different business systems in an enterprise. It is a challenge to manage their authentication and profiles, all the time.
- Data security and privacy is an industry norm, not followed by most travel businesses today. Managing data stored and scattered across profiles, which is private and personally identifiable is challenging by itself. Additionally, security audits, access control and audit trails can prove to be a nightmare for businesses.
- Personalization is a far cry for travel businesses as the laws, policies, rules and configurations are hierarchical. It is almost impossible to sort and set rules as well as configurations for the seventh user of your third affiliate that signed up to your B2B network. Granularity creates customer delight.
- Roles, powers and audits are challenging to define and track. Administrative users have higher powers and may be able to change key configurations, rules and policies within the enterprise. As business functions increase in scale and criticality, it is difficult to track such actions and trail of events.