Sr. Lead Generation Specialist


Essential Functions

  1. You are an experienced B2B lead generation professional.
  2. In the past, you have demonstrated expertise in generating business leads from leading brands in North America, for cloud-based software products and services.
  3. You are looking at joining a fun and passionate Sales & Marketing team in Pune for a leading technology MNC.
  4. You have experience in travel technology, travel or hospitality domain.
  5. Experience in generating leads around trade shows and conferences.
  6. Must have a lead nurturing experience.


Roles and Responsibilities

  1. You would be responsible for analyzing and researching the North American market to identify potential clients for our products and services.
  2. You would identify key decision-makers and influencers from our potential clients and network with them via various social media tools and adopt messaging that showcases the value and innovation of our products and services.
  3. You would collaborate with the marketing and sales team to create outbound lead generation campaigns that would include connecting with decision-makers and inspiring them to reach out to us for their technology needs.
  4. You would run lead nurturing campaigns using professional networks such as LinkedIn, stay in contact and create a connected network of people and future clients for the North American market.
  5. You would deliver high-quality leads and opportunities to our sales team on a monthly basis and stay involved in the entire sales process.


Why would you be the person we are interested in?

  1. You have 3 plus years of work experience in generating leads for technology products and services for the North American market.
  2. You understand tools and systems used for lead generation such as LinkedIn Sales Navigator.
  3. You have experience in connecting and nurturing a network of decision-makers in the North American market.
  4. You have a proven track record of creating quality leads and opportunities that have led to long-running business relationships.
  5. You are comfortable with technology sales ecosystems and have a functional understanding of cloud-based products and services.
  6. You are willing to work in extended shifts (11.00 am IST to 8.00 pm IST).
  7. You have proven exposure in communicating with North American leads using appropriate business language via written and verbal channels.
  8. You have experience using CRM tools such as Salesforce.



  1. Good to have – A Master’s degree in management, commerce, marketing or communication.
  2. Must have – A Bachelor’s degree in engineering, business, communication or marketing



Job Features

Job CategoryMarketing
SkillsLead Generation, Lead Nurturing, Business Leads, Sales and Marketing, B2B Lead Generation, Research and Analysis, Outbound Campaigns, North America Market
Experience3+ Years
ToolsLinkedIn Sales Navigator, Salesforce

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