Today, the world is getting smaller, yet the choices for destinations are getting
bigger. Today’s travelers have a plethora of options to book their flights, hotels
and cars. But what is missing is the assurance of access to the best local inventory,
rates and knowledge. With customers becoming so fickle-minded, finding loyalty in
today’s traveler has become very difficult. This problem is further compounded by
the increasing role of mobile devices in travel.
Through this white paper, we attempt to discuss how a next-gen global affiliate
network can address one of travel industry’s fundamental driving principles – loyalty.