Travel businesses, tour operators and travel technology companies spend heavily on building their niche and unique booking engines, yet hurdles stand strong in their path.
- Breadth of content along with numerous provider integrations means large investments. Instead of focusing on creating a niche with the core technology, travel business and technology companies are challenged by the integration of XML APIs with many suppliers and content providers. The cost to hire and retain knowledgeable staff is a significant challenge.
- Knowledge and experience with content providers and suppliers is essential for travel businesses and technology, so is keeping up with the constant changes taking place in the industry landscape, innovations and offerings. Beyond a technology team, travel businesses need significant knowledge, as well as keeping up with constant changes.
- Complexity of travel technology with real-time interactions between booking engines, travel providers, CRS and direct connects are almost impossible to track. Ensuring that suppliers and travel providers can interact in an error-free manner with continuous monitoring, for best results is a challenge by itself for travel businesses across the world.
- Competing with the best in a highly-charged environment is difficult. Travel business is highly competitive in nature, and building technology ground-up can be challenging, time taking and cost intensive. Between creating a user experience, booking engine and content provider integrations, content providers are the least differentiators yet most critical.