Multi-tenant (client) software products today, deal with challenges of maintaining different user experiences at the same time maximizing code reuse, to keep the cost and effectiveness of technology under control.
- Multiple user experience requires multiple codebases to equip travel businesses with quick time to market and complete flexibility for each website created under one parent organization. Over a period, it becomes a maintenance problem causing either limitations’ in flexibility or increase in cost of change.
- High cost of making small changes is a reality, due to the monolithic nature of website development. Every change that is to be made to the travel website is weighed first against the cost and its impact on the rest of the ecosystem. This is yet another challenge faced by travel businesses.
- Language and culture support are still, treated as big projects that seriously hamper the speed at which business could expand in different markets. After all these years, front ends of travel booking websites and portals are still not built keeping international audience in mind, despite the boom in transnational travel.
- Marketing and creative departments are dependent on IT teams for any changes to be made for user experience, visual appeal, A/B testing, SEO, campaigns, content changes and any improvements that businesses would like to realize in a website. Without the help of the IT teams, these changes cannot be made and pushed live quickly.