In today’s global market, having the maximum number of hotels and offering deep discounts have become the points of parity. If you really want to differentiate, it is crucial to look at the hotel content that you are providing on your travel website to the users.
How Online Travel Agencies (OTAs) should deal with challenges that come with a multi travel content supplier strategy. How OTAs should manage hotel property content with ‘Content Syndication Solutions’.
Hollywood, Florida & Eden Prairie, MN, December 18th, 2014 – Tavisca Solutions, a leading travel technology products and solutions provider announces the integration of ICE Portal’s API, a global supplier of visual media content with clarifi, the world’s first real-time Hotel Mapping and Descriptive Content Delivery System.
Different types of travel software are used in travel industry. Various travel business like Online Travel Agency, Tour Operator, DMC, Travel Consortia, Travel Consolidator, Niche Travel Agency etc. have different functions thus pose different requirements from travel software. How a specific travel business can create its specialization by choosing right component of travel technology most useful for it.
“It is imperative for us to offer specialized travel products from around the world, as quickly as possible. To add to this, the worry of correct availability of products and setting up global payment gateways is troublesome.”
- A travel website that focuses on transnational tours
“Though we are currently still in the beta phase, the problems and delays in adding new affiliate members to one’s B2B travel network is troublesome. In addition to which, the aggressive competition in the industry does not help expansion especially when managing numerous affiliate members is difficult enough, leave aside finding different ways to sustain these memberships.”
- A startup host agency operating in the Canadian market.
“The biggest challenge is scaling-up the number of affiliates & sub-agencies that do business with us. It is a constant struggle between hiring more people to follow up with affiliates and keep them active. At the same time, we spend a lot of time and effort in communicating new products and offerings to keep affiliate members interested.”
- An establish DMC and a host agency focused on South Asian markets
tavisca solutions announced launch of v2.0 of its product “innventia”, a cohesive inventory management system for travel industry professionals, travel agencies and travel agents. New features of “innventia” v2.0 make distribution of negotiated inventory for hotels and activities much more robust. It allows to tag products making it possible for agency to load and sell diverse products.
“As travel products go, selling flight bookings online is the toughest and the most competitive business there is. You really need to get your technology act together to succeed in this business. This means showing results quickly and accurately, managing complex markup scenarios across carriers, markets and seasons and automating communication to customer post booking so that the customer is always appraised of the status of the booking”
-A travel website focused on flights business in the North American markets
“A combination of the right supplier strategy, optimized markup management, and empowering members with self-help tools that really make a difference in booking travel – That is a recipe for making your members stick and flourish with your travel brand.”
- One of North America’s largest membership-based travel brands